Primary research
Interviewed Airbnb's users about travel experience
While Airbnb has years to develop their features and user experience, with curiosity on what we can do to improve even more on their products, we chose direct interview with both new and experienced guests and hosts. We focus on their whole trip experience rather than the app itself to learn about their behaviour while travel.
Our focus
User Preferences
What criteria do users prioritize when choosing accommodations (e.g., price, location, reliability)?
Social Dynamics
How do users naturally plan and make decisions when traveling with others?
Interaction Patterns
How do users navigate Airbnb's search and filter tools to narrow down options?
Trust & Mental Models
How does the interface communicate trust and quality, and how do users interpret these signals?
